A school promotional video is powerful tool in the recruitment toolkit that is becoming increasingly essential to the recruitment process. When parents of students and students research schools, they no longer just want to read about how great a school is; they want to see for themselves. A good school promotional video can showcase the strengths of the school in a format that is appealing to prospective students. It gives potential students insights into student life at a school, academics offered, sports and recreational facilities available, as well as introduce them to the culture they will experience if they join. A few minutes of a professional school promotional video can attract students like a million words just never could.
A school promotional video can drive recruitment results
A well-made school promotional video is effective in attracting new students for several reasons. First, videos can be made easily accessible. They can be shared on social media sites where they have more potential to attract new students. Also, they can be viewed on any number of devices. Second, people react positively to videos. Students who might never pick up a brochure or flyer will watch a short video from start to finish if it is engaging. Finally, a school promotional video gives students the chance to see the school in an honest and real way. Instead of being told of all the wonderful qualities of an institution, they are given the opportunity to explore it for themselves and come to their own conclusions.
Student testimonials in a school promotional video
Student testimonials can be used in a school promotional video to convey the student culture of the school. Students are often influenced by their peers. The decision to join a new school can be daunting and so students want to know what their peers have to say about a school. This is what makes testimonials such an important part of any school promotional video. This is a fantastic opportunity to showcase students who are pursuing their passions and having fun doing it. Prospective recruits are more likely to react to a school promotional video that helps them view the school through the eyes of their peers.
Elements of a successful school promotional video
A successful school promotional video provides a concise representation of a school’s qualities. It is easy to watch without too many special effects. It is important to “keep it real” while still creating a video that is both engaging and inspiring. People can sense pretentiousness and can be turned off by it. Consider the following points when deciding what elements to include in your school promotional video.
First, students want to see the serious side of the school as well as the fun side. Not all students will react positively to a video that portrays all the fun-loving aspects of a school without showing its commitment to helping students achieve academic success. Second, showcase diversity. A successful school promotional video shows that the school welcomes students from all walks of life. Finally, include a call to action. A school slogan or an inspirational quote from a student at the end of a school promotional video inspires viewers to pursue further action.